Dr. Burger has extensive experience working with companies on both strategic and brand management issues.  He has spent over 30 years advising companies in strategic planning; portfolio management; technology/market/industry assessments; segmentation analysis as well as product & brand management.  He has helped both well-established and start-up companies develop and launch new products as well as other growth initiatives including entry into new markets.  His past clients included public, not-for-profit and private sector organizations engaged in Hi-tech, R&D, IT, engineering, telecommunications, computer services, medical and professional services. 

In addition, Dr. Burger has consulted in the area of marketing research firms including the design and management of research projects designed to evaluate the potential for new products or markets.  He has also developed and conducted training to improve business processes related to new business and product development, product & brand management, sales & sales management, and customer service and customer relationship management. He has also worked extensively with start-up companies to develop their strategic and operational plans, seek funding and implement successful product launches.

Dr. Burger received his doctorate in Business from the University of Kentucky with a major in Marketing and a double minor in Statistics and Management Science.  He also holds an MBA and BS in Engineering. 

Dr. Burger has held faculty positions at the University of Virginia, the University of Alabama in Huntsville, and Regent University before coming to Trevecca Nazarene University, where he is currently the Director of Graduate Business Programs and a
full professor in both the graduate and undergraduate business programs.  While on
the faculty at the University of Virginia, he directed their Business Development Center.  He also directed the Executive MBA program at Regent University.  Before earning his doctorate degree, he served in the United States Air Force as chief of an engineering team in the Pacific Rim region and later as a program and systems analyst at the Pentagon. 

Dr. Burger is married to Beverly and has three grown children and one grandson.

Synopsis of Academic Activities and Honors:

·              Outstanding Teacher Award – Graduate Business Program, Trevecca
         University, 2006

·              Reviewer:  Journal of Biblical Integration in Business, Academy of Marketing

Science and Southern Marketing Association

·              Marketing Chair, Regent University

·              Executive MBA Program Director, Regent University

·              Chair, Marketing Quality Improvement Team, Regent University

·              Sam Walton Fellow, Students in Free Enterprise

·              Southeast Master Teacher Award

·              Senior Faculty:  Navy Family Housing Management Institute

·              Director, Small Business Development Center, University of Virginia 

Publications:

            Kenneth J. Burger and Allen Jinnette, "Balancing  Client Interests and
Ethical Accounting Practice," JBIB Special Edition, Spring 2006.

            Kenneth J. Burger and James Agee, "The Effects of Organizational
Action-Value Inconsistency and Person-Organization Value Incongruence," 20^th Annual CBFA Conference, October 2005. 

            Kenneth J. Burger with Alan Matthews, "Using Project Management To Develop More Consistent Values Based Public Relations Programs,"
19^th Annual CBFA (Christian Business Faculty Association) conference, October 2004.

            Kenneth J. Burger with Ralph Miller, “The Study of Integration of Faith
in the Business Environment by Chief Executive Officers Of Christian Businesses,” 17^th Annual CBFA conference, October 2002.

            Kenneth J. Burger with Tim Redmer, “The Integration of Faith and Learning In Finance and Marketing Using the Case Approach,” 16^th Annual CBFA (Christian Business Faculty Association) conference, September 2001.

            Kenneth J. Burger, "Leading and Managing Organizational Change,"
Senior Management Seminar, Professional Housing Management
Association, January 2001

            Kenneth J. Burger with Per Jenster and Henry O'Dell, "A Case Study in Mergers:  The Thermometer Corporation of America:  Division of Figgie International, Inc.," in Strategic Management:  An Integrated Approach, 1st ed., Charles W. Hill and Gareth R. Jones, Houghton Mifflin Company, 1989.

            Kenneth J. Burger with Gary L. Sullivan, "an Investigation of the Determinants
of Cue Utilization," Psychology and Marketing, Spring 1987, pp. 63-74.

             Kenneth J. Burger with Per Jenster and Henry O'Dell, "The Thermometer Corporation of America:  Division of Figgie International, Inc.," in Strategic Management and Business Policy, 2nd ed., Thomas L. Wheelen and J.
David Hunter, Addison-Wesley, 1986, pp. 826-852.

            Kenneth J. Burger with Claire P. Bolfing and Sandra Schmidt, "Product Involvement Decision Making Issues:  Cognitive Structures, Choice
Heuristics, and Perception Processes," 1986 Proceedings, Southern
Marketing Association, pp. 53-56.           

            Kenneth J. Burger with Sandra Schmidt, "A Practical Application of Strategic Planning and Positioning for a Marketing Department:  Start With Consumers' Evaluations," 1986 Proceedings, Academy of Marketing Science, pp. 87-89.

            Kenneth J. Burger with Henry O'Dell and Per Jenster, "Market Opportunity Analysis:  The Thermometer Corporation of America:  Division of Figgie International, Inc.," in Case Research Journal, Fall 1985, pp. 123-155.

            Kenneth J. Burger with William Gartner, "Entry Strategies in the Robotics Industry," Proceedings of the 1983 Entrepreneurship Conference,
pp. 118-138.